»There are moments on our travels when we are overcome by a feeling of enlightenment. A feeling in which we know we have something extraordinary in our hands. One of these moments arose when we held the marvelous Beretta model from the then still very young label – DITA in our hands, first in Miami, then shortly thereafter again in Hong Kong. Then we knew that with DITA something great will grow up that we have to select for you. The rest is history!«
The DITA story
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has a cult-like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.