In the 1960s, founder Mitsuhiro Matsuda, inspired by his study of traditional Japanese fashion, experimented with innovative designs that had a deep connection to Japan‘s past. With influences from architecture, art and jazz, Matsuda opened the door to an international, avant-garde wave of new design steeped in Japan‘s cultural heritage and designed for tomorrow.
In a fast paced world, Matsuda places careful emphasis on traditions of craftsmanship and thoughtful design. With Japan‘s signature approach to combining artisanal
techniques with innovative technology, each pair of Matsuda eyewear is a work of art that pleases the senses. Each hinge, temple and component is carefully considered and uniquely designed for each collection. Whether it‘s organic plastic cured for three months or the finest metals in the world, the Japanese artisans at Matsuda transform raw materials into detailed masterpieces, using techniques that few others dare to use: Because at Matsuda, quality has absolute priority over mass production.