HUG

 

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A NEW MEANING FOR LUXURY EYEWEAR

Each pair of HUG Spectacles is crafted with precision and style and embodies simple elegance and uncompromising quality. From classic to avant-garde designs, each pair of glasses emphasises your unique identity. Join us in celebrating the art of seeing, where every frame tells a story and every look is an expression of individuality.

Discover our fascination of HUG Spectacles.

Yours Christian Leidmann

PHILIPP FORET

»HUG is more than just the acronym of the three founders‘ names. HUG is a warm hug for your eyes. HUG is intentionally not fancy, not loud, not zeitgeisty. HUG is purposely timeless, unique and enduring. HUG is a lot of feeling for design and material. HUG is a love of detail - which is why the eyewear is made by hand by masters of their trade in Germany in over 100 individual steps. HUG is simply great. HUG, we love you.«

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The hug story

HUG Spectacles represents their own definition of luxury: an awareness of what is truly valuable and desirable today. The ability to decide how one lives, thinks, and acts. To enjoy the abundance of life while also simplifying to the essentials. To feel connected yet individual. To uphold a stance while remaining open-minded. Created by three minds sharing the same ambitions, Thomas Hobmaier, Frederic Utz & Jochen Gutbrod come together as HUG. Just as seamlessly as their initials merge, so beautifully and aptly does the meaning resonate for them — a hug.

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