DITA – New In

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A CATEGORY OF ONE – A DEFINITION YOU CAN’T OWN, YOU CAN ONLY EARN. DITA HAS EARNED IT OVER 25 YEARS.

Every DITA frame is a unique character with its own story, its own personified traits. DITA sunglasses capture a singular moment of inspiration that will endure the test of time. Each frame aligns with a visionary archetype; one we might find inside of us if we bravely pursue it.

This why we love the sunglasses from DITA.

Yours Christian Leidmann

Christian Leidmann

»There are moments on our travels when we are overcome by a feeling of enlightenment. A feeling in which we know we have something extraordinary in our hands. One of these moments arose when we held the marvelous Beretta model from the then still very young label – DITA in our hands, first in Miami, then shortly thereafter again in Hong Kong. Then we knew that with DITA something great will grow up that we have to select for you. The rest is history!«

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The DITA story

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 25 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has a cult-like following and is a must-have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.

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