Jacques Marie Mage Viola

A reminiscence to boundless creativity and effortless grace.

Welcome to the Saint Tropez of the 60s. It is one of those hot days in the south of France, so typical for the summer of this time on a sun terrace that is just as it. The breeze blowing from the sea provides welcome cooling. Ice cubes clink in her gin and tonic glass, adding to the cooling effect of the breeze. She lets her gaze wander to her husband, the world-famous design icon. In France they treat themselves to some time off, are part of the European jet set and enjoy the savor-vivre. Her name: Viola Loewy, wife and muse of Raymond Loewy, probably the most famous designer of his time.

When Raymond Loewy was asked in a television interview if there was one design he found particularly difficult to improve upon, he paused before shyly replying, "But yes, Mrs. Loewy," looking directly at Viola, who was standing next to him. A striking brunette with a petite frame and porcelain skin, she was a style icon of her time, feeling as much at home in the south of France as she did in Palm Springs. Her exceptional standards of taste and elegance were also evident in her distinctive sunglasses with their graceful cat's eyes. Viola Loewy with her effortless elegance was - as once for Raymond Loewy - source of inspiration for Jacques Marie Mage.

Come on a journey through time and discover the Viola by JMM.

Yours Christian Leidmann